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Remember . . .

THE (Not-So) FINAL NOTE ABOUT SOCIAL MARKETING?

It bears repeating (again + again). The long-term sustainability of any market makeover endeavor depends on it.

 

Do it again forever.

If a social marketing campaign is aimed at long-term behavior change in the community, then it really never ends. This is true for local health initiatives or any other intervention meant to change community behavior: It really only works when people can see it, and when they continue seeing it, day in and day out. If you turn your back for a minute, the whole thing can fall apart. Eternal vigilance is not only the price of freedom; it's the price of any social change program or initiative.


Ok, got the message! Give me:

A refresher on MARKETING and PROMOTION.

More resources on SOCIAL MARKETING.

Tips on how to ATTRACT CUSTOMERS TO THE MARKET.

see:

Watch MMTV 411 with Nathan Cheng

Select the WATCH Tab at right.